Effortless
Luxury Beauty
for Everyday
Simple essentials
to enhance your
everyday
Elevated Beauty Products
& Everyday Essentials Designed
to Enhance Your Routine
Pigment Pencil
Formulated with premium pigments to define and contour the lips. The soft, creamy formula is enriched with Vitamin E & plant based waxes for a comfortable application. Vegan and dermatologically tested. Your lips but better.
The Lip Companion
The everyday companion for your lips. This soft, silky balm nourishes and conditions with Baobab Oil, Castor Oil, Jojoba Oil & Vitamin E, while Mint Leaf Oil adds a cooling sensation and fresh mint scent.
The lip balm that fits
in the front pocket
of your denim
Onthego coffee cup
The only reason to smudge your byfrow Pigment Pencil Lip Liner. The reusable, flat-white sized ceramic coffee cup, for on the go.
Enhance your
everyday
Our Approach
Five years in the making, byfrow is a meticulously curated, high-performance product line created to enhance the everyday. Minimalist yet impactful, the collection features multitasking cosmetics that care for the skin while delivering pigment, polish and a fresh, effortless finish. Each product is a reflection of Victoria’s own non-negotiables – intuitive staples designed to start (and finish) your day beautifully. Streamlined, easy to use and made for real life, they empower you to achieve a relaxed-girl look in seconds, whether at home or on the go.
We use a combination of carefully selected natural and lab-created ingredients that are safe, effective, Vegan and Cruelty Free.